Xiaomi’s popular sub-brand Poco made an impressive debut with the Poco F1, breathing new life into the flagship killer smartphone notion, initiated by the OnePlus One.
Poco has recently been only rebranding other handsets from the Xiaomi stable, with the recently unveiled Poco X3 being an exception. A lot of Xiaomi fans are displeased with the company’s strategy since the F1 built a different expectation from the brand.
Country Director at POCO India Anuj Sharma revealed that the F2 Pro wasn’t the much-awaited F1 successor, adding that the model will not hit the Indian store shelves. But much to the delight and relief of smartphone lovers, the Poco F1’s true successor is currently in the works.
On the downside, it is not likely to come anytime soon. It is likely to Poco will make the device available to the public in 2021. In the meantime, Poco will continue rebranding other Xiaomi phone, for better or worse.
Referring to these models, Sharma said those are better versions of the Redmi phones that offer better value to consumers. He went on to explain that since Poco is a new brand, it can’t manufacture a new device from scratch to hit a different price point, and that is why the brand adopts this strategy.
It is also worth noting that Poco doesn’t plan to stop using MIUI as far as software is concerned. Furthermore, the brand wants to ensure that it does not release too many devices because that will confuse consumers. The brand is slated to release true wireless earbuds called Poco Pop Buds soon.