Nubia President Ni Fei Promoted to terminal CEO of ZTE

    According to media reports from earlier today, Ni Fei, President of ZTE’s Nubia division, will be transferred to ZTE and succeed Xu Feng as the terminal CEO. While no specific date for the change has been announced, Nubia are apparently unaware of the change.

    According to reports, Ni Fei will remain as the chairman of Nubia Mobile while succeeding Xu Feng as CEO of ZTE Terminal. Xu Feng will rotate at the same level to the headquarters of ZTE and still serve as senior vice president, responsible for processes and quality control.

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    Nubia Ni Fei

    The Nubia brand was established in October 2012. It was independently operated by a team formed by ZTE, and was focused on using internet marketing ala Xiaomi.

    Ni Fei served as the general manager of the Nubia brand and Li Qiang served as the president. In May 2019, Ni Fei succeeded Li Qiang as the legal representative of Nubia Technology Co., Ltd.

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