IDC worldwide mobile phone tracking quarterly report preliminary data show that in the second quarter of 2020, global smartphone shipments fell by 16.0% year on year. All companies worldwide sold a total of 278.4 million smartphones in the second quarter.
The report pointed out that from a regional perspective, the Chinese market performed slightly better, with a decrease of 10.3%. The Asia-Pacific region (excluding China and Japan), Western Europe, and the United States saw declines of 31.9%, 14.8%, and 12.6%, respectively.
For manufacturers, Huawei shipped 55.8 million units in the second quarter, down 5.1% year-on-year, ranking first. Samsung shipped 54.2 million units, a year-on-year decrease of 28.9%, and its market share was 19.5%.
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Apple shipped 37.6 million units, an increase of 11.2% year-on-year, and its market share was 13.5%. This is a surprising rise for the Cupertino company, and not one we were expecting to see.
Xiaomi shipped 28.5 million units in the second quarter, with a market share of 10.2%. Thanks to the good performance of about 60% of shipments in the Chinese market, OPPO shipped 24 million units, with a market share of 8.6%, ranking fifth.
The report pointed out that OPPO’s highly competitive A smartphone series once again became the driving force for sales, and the new Reno 4 series performed better than expected.
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